Senior Social Media Strategist
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Senior Social Media Strategist

Glen Allen, VA

At GENETWORx Laboratory, we improve the health and wellness of lives around the world through dedicated research, experienced scientists, 21-st century technology, and in-depth diagnostics. Healthcare is personal and as such, the future needs to be, too. By intersecting genetic testing with personalized medicine and pharmacogenomics, we’re positioning our patients and empowering physicians with more precise, individualized, effective results.
As a leader in precision COVID-19 testing, GENETWORx provides unparalleled support, results, and clarity during these uncertain times. GENETWORx has armed healthcare providers, employers and universities with rapid and accurate COVID-19 diagnostic and antibody testing which is essential for reopening businesses and communities.


As the Sr. Social Media Strategist, you will be responsible for GENETWORx brands' social strategy & rollout. This includes creating and implementing a social media strategy that meets our business objectives, and drives the evolution of the brands' social presence forward in a positive and strategic way. You will work as part of a cross-functional team in a fast-paced environment, and collaborate with internal stakeholders to generate content and ideas in line with the company's strategy and in support of various company initiatives


  • Strategic planning and content execution across all organic social media channels in line with the company goals and product lines
  • Create and manage editorial/social media content calendar
  • Content planning, monitoring, and management for company social media channels
  • Create perpetually fresh content that entertains, engages, and educates potential and current customers
  • Use all of the storytelling mediums (user-generated content, social media as a whole, PR, video, photography, the products themselves) at our disposal, to bring Genetworx products to the public
  • Present case studies for new channels and initiatives
  • Work closely with the wider brand team to align all partnership/influencer efforts
  • Work closely with the Paid Social Media Manager and Performance Team to ensure organic and paid channels tell a cohesive story
  • Produce weekly and monthly reports on all key metrics
  • Collect trends in social media to provide valuable insights to the business
  • Stay up-to-date with the latest best practices and emerging media platforms
  • Read company-relevant news and anticipate possible implications on social media
  • Attend marketing conferences related to Social Media Marketing
  • Monitor follower comments for legal compliance


  • Bachelor’s degree in marketing, communications or related field
  • 3+ years of experience in social media strategy and management (even if that means managing your own!)
  • Experience in organic content creation and a knack for on-brand, witty content
  • Good copywriting skills and some experience in PhotoShop
  • Proven ability to grow engagement and conversion
  • Experience managing campaigns across multiple social channels including Facebook, Instagram, Instagram stories, TikTok, YouTube, Pinterest,, Rumble, Telegram, MeWe,
  • SnapChat, LinkedIn and Twitter
  • Experience working in the healthcare/wellness/lifestyle verticals preferred
  • Experience with paid social media
  • Experience managing outside creative agencies
  • Experience with social listening platforms (i.e. MeltWater)

Compensation: TBD

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