At GENETWORx Laboratory, we improve the health and wellness of lives around the world through dedicated research, experienced scientists, 21-st century technology, and in-depth diagnostics. Healthcare is personal and as such, the future needs to be, too. By intersecting genetic testing with personalized medicine and pharmacogenomics, we’re positioning our patients and empowering physicians with more precise, individualized, effective results.
As a leader in precision COVID-19 testing, GENETWORx provides unparalleled support, results, and clarity during these uncertain times. GENETWORx has armed healthcare providers, employers and universities with rapid and accurate COVID-19 diagnostic and antibody testing which is essential for reopening businesses and communities.
The Database Marketing Manager will be responsible for the management of campaigns and tactics designed to increase sales through targeted direct marketing campaigns and strategies. The role will create, execute, and manage a variety of direct marketing campaigns, integrating direct mail, text and email as appropriate to drive traffic to our website, landing pages, call centers, etc. with the purpose of generating leads, closing sales, and growing our relationship with new and existing customers through appropriate cross-sell and upsell efforts. In doing so, this role will analyze our customer database and program results to create new direct marketing opportunities and optimize existing programs.