Remote Affiliate Marketing Manager
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Remote Affiliate Marketing Manager

Glen Allen, VA

At GENETWORx Laboratory, we improve the health and wellness of lives around the world through dedicated research, experienced scientists, 21-st century technology, and in-depth diagnostics. Healthcare is personal and as such, the future needs to be, too. By intersecting genetic testing with personalized medicine and pharmacogenomics, we’re positioning our patients and empowering physicians with more precise, individualized, effective results.
As a leader in precision COVID-19 testing, GENETWORx provides unparalleled support, results, and clarity during these uncertain times. GENETWORx has armed healthcare providers, employers and universities with rapid and accurate COVID-19 diagnostic and antibody testing which is essential for reopening businesses and communities.

Summary

As the Business Development Manager, you will be responsible for overseeing onboarding of all third-party partnerships that drive traffic to Genetworx products (both online and offline). The Business Development Manager will be responsible for helping drive growth through building our strategic affiliate partnership network.

You will be well-versed in managing marketing campaigns and have experience negotiating deals using all media buying metrics (CPM, CPC and CPA), and backing those metrics into a CPA goal. The Business Development Manager will focus on researching and onboarding new affiliate marketing partners/vendors and managing the business development pipeline in a scalable, automated manner.

To be successful, you will have experience with onboarding affiliate marketing partners, you’ll be familiar with the legal onboarding process (signing NDAs and MSAs), media buying metrics and have used software platforms (SalesForce or HubSpot) to manage pipelines.

Responsibilities

  • Research potential strategic partners that align with GENETWORx products/services
  • Assist with legal document execution
  • Design and manage a business development CRM
  • Negotiate deal metrics that back into ROI goals
  • Attend marketing conferences related to Affiliate Marketing

Qualifications

  • 2+ years experience in D2C or e-commerce marketing/customer acquisition/affiliate program management and/or B2B business development
  • Experience using SalesForce or Hubspot
  • Experience with administrating standard legal agreements (Master Services Agreement and Non-disclosures)
  • Experience working in healthcare/wellness preferred
  • Prior relationships within Tier 1 affiliate marketing networks (Rakuten, ShareASale, Commission Junction, etc.), top-tier affiliate marketing agencies and/or large database companies a plus

Compensation: TBD

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