Public Relations Specialist
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Public Relations Specialist

Glen Allen, VA

At GENETWORx Laboratory, we improve the health and wellness of lives around the world through dedicated research, experienced scientists, 21-st century technology, and in-depth diagnostics. Healthcare is personal and as such, the future needs to be, too. By intersecting genetic testing with personalized medicine and pharmacogenomics, we’re positioning our patients and empowering physicians with more precise, individualized, effective results.
As a leader in precision COVID-19 testing, GENETWORx provides unparalleled support, results, and clarity during these uncertain times. GENETWORx has armed healthcare providers, employers and universities with rapid and accurate COVID-19 diagnostic and antibody testing which is essential for reopening businesses and communities.

Summary

We are looking for a tenacious, results-driven Public Relations Specialist to join our fast-paced and dynamic Marketing team. The Public Relations Specialist will clearly and concisely capture, develop and articulate GENETWORx's product lines and mission. Ideal candidates are highly detail-oriented, motivated self-starters with a proven track record of success in public and media relations.

The Public Relations Specialist will work individually or with outside media relations experts to drive headlines in print, radio & TV, ultimately resulting in a powerful and positive public perception of the company. A successful Public Relations Specialist will successfully position GENETWORx as the go-to in the industry for pharmacogenetic and diagnostic testing, and generate coverage in major newspapers (both print and digital) for GENETWORx on a weekly basis. If you want to break new ground and leave your mark on a growing industry while helping others, this role is for you.

Responsibilities

  • Write clear, compelling storylines via media pitches and press releases which drive the narrative for a growing, innovative company at a national level
  • Coordinate all and media relations efforts across multiple marketing channels
  • Write clear, concise and impactful corporate communications that deliver critical information in a meaningful manner
  • Develop and execute event-based PR and media strategy, resulting in positive coverage of all company events
  • Manage external PR & Media relations counterparts via clear-cut directives and accountable, results-driven
  • Website content management related to PR and media relations

Qualifications

  • 5+ years of public/media relations experience
  • Excellent written and verbal communication skills
  • Established relationships with reporters and print, TV & radio outlets nationally and in and around the East Coast of the United States, especially Virginia, New York, Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Florida, North Carolina, South Carolina, and Washington DC.
  • Proven ability to successfully lead crisis response strategy
  • Proven ability to drive and control a powerful, positive narrative in all forms of media at both a local and national level
  • This is a full-time, remote position. Position includes travel to our facility in Glen Alen, VA for meetings and events spanning the East Coast.

Compensation: TBD

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